01 · Client
Set the rules once.
A campaign owner defines the collaboration format, brand account, and publishing requirements in one place.
TikTok One
Co-Creation
One Campaign.
Every Creator.
One Shared Identity.
Campaign-level Co-Creation brings Brand Accounts and creators together through one publishing workflow.
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My roleProduct Designer
OwnershipProduct strategy
End-to-end workflow
End-to-end workflow
Core scopeConfigure · Coordinate
Publish · Scale
Publish · Scale
PartnersPM · Engineering
Brand · Partner Ops
Brand · Partner Ops
The Problem
Campaigns scaled.
Publishing didn't.
Creator marketing has evolved from one-off partnerships to large-scale campaigns. Yet publishing workflows still relied on creator-by-creator setup, making every additional collaborator another manual operation.
Brand Account
Invite individually
vrogers17
nicolettedurazzo
dadsocial
velocity_5.0
kyleciauri
Invitation confirmation
Brand Profile
Repeated outreach
Creator-by-creator confirmation
Campaign context is not inherited
Introducing
Campaign-level
Co-Creation
A new campaign capability that enables creators and Brand Accounts to publish together through a single shared workflow. The campaign — not each creator — becomes the source of truth.
How It Works
Configure once.
Every creator follows.
Instead of configuring collaboration repeatedly, brands define collaboration at the campaign level. Every eligible creator automatically inherits the publishing configuration.
No repeated setup
No duplicated decisions
No operational overhead
Campaign Settings
Co-Creation
Enable campaign-level co-publishing with a Brand Account
Brand Account
All eligible creators (10K+) will co-publish with this account
Brand Account
@brand_account
BA
Inherited byEligible creators
ACreator A
BCreator B
CCreator C
Native Workflow
Built around
existing workflows.
Nothing new to learn. Everything happens inside the workflow teams already know.
01
Create Campaign
Standard TikTok One campaign creation flow
02
Enable Co-Creation
Toggle the Co-Creation switch in campaign setup
03
Select Brand Account
Choose the BA that creators will co-publish with
04
Invite Creators
All eligible creators (10K+ followers) are included
05
Publish Together
Co-Creation format applied automatically on post
For Everyone
Designed for
everyone involved.
Brand
Configure once.
Maintain consistent publishing across every collaboration. One campaign-level configuration reaches all creators automatically.
Partner
Scale without overhead.
Manage campaigns at scale without repetitive setup. The workflow handles hundreds of creators as easily as one.
Creator
Focus on creating.
No publishing logistics. The Co-Creation format applies automatically — creators just create and post.
Design Philosophy
Product Principles.
Not features. Design principles.
01
Campaign-first
Configuration belongs to campaigns, not individuals. The campaign becomes the single source of truth for all collaboration settings.
02
Shared Identity
Brand and creators publish together through one connected experience. Every post carries dual-authorship by design.
03
Native Workflow
The feature extends existing TikTok One patterns rather than introducing a new system. Zero learning curve.
04
Scalable Collaboration
Growth should increase participation — not operational complexity. More creators means more reach, not more work.
The experience
One collaboration, seen from every side.
Auto-Collab isn’t a single linear flow. It moves across different roles, surfaces, and moments while keeping the campaign connected.
02 · Partner
Coordinate without rebuilding the work.
The shared configuration travels with the campaign, so every partner sees the same source of truth.
03 · Creator
See what matters. Act on what’s next.
Creators receive the right context in their brief and move directly into making the work.
Why It Matters
This changes more than publishing.
It changes how creator marketing scales.
01
Less repeated work.
Campaigns configure collaboration once. No more creator-by-creator setup, no more duplicated decisions across partnerships.
02
Better consistency.
Publishing remains aligned across every stakeholder. The Brand Account appears on every creator's post — automatically, every time.
03
Lower operational cost.
Manual coordination becomes campaign configuration. What used to take hours of outreach now happens in a single toggle.
04
More creator participation.
The workflow scales without increasing complexity. From dozens to hundreds of creators — the system handles it all.
The Future
Co-Creation shouldn't feel
like another task.
It should simply become
part of every campaign.
By moving collaboration from individual creators to campaign-level configuration, TikTok One transforms publishing into a connected, scalable experience for brands, partners, and creators alike.