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National Gallery of Art

AI Discovery

Discover art before you know what to search.

Most museum experiences begin with curiosity — not keywords. AI Discovery transforms searching into exploration, helping visitors discover artworks through ideas, emotions, visual connections, and personal interests.

Untitled (Warm Study)
Oil · 19th Century
My roleProduct Designer
OwnershipProduct strategy
Discovery experience
Core scopeResearch · IA
Interaction · AI behavior
PartnersVisitors · Curators
Content · Engineering
The Shift

Most people don't search.
They explore.

Visitors rarely begin with an artist's name. They begin with curiosity. Yet traditional museum search assumes people already know what they're looking for.

This creates an invisible barrier between visitors and art.

Traditional search
A box that expects a keyword
No keyword
Curiosity has no name yet
No results
The collection stays silent
Lost exploration
The visitor walks away

Discovery before search.

Instead of asking visitors to think like experts, AI Discovery starts from the way people naturally experience art.

Introducing

AI Discovery.

Instead of returning isolated search results, AI Discovery reveals meaningful relationships between artworks. Every search becomes the beginning of discovery.

Every answer opens a door to another room.

Similar Mood Same Era Shared Palette

Multiple ways to discover.

01
Emotion
Discover artworks through feelings. Begin with melancholy, serenity, or awe — and let the collection respond.
02
Visual Similarity
Explore artworks sharing visual language — composition, texture, light. One painting introduces its quiet relatives.
03
Themes
Connect ideas across collections. Rivers, motherhood, industry, night — themes trace threads through centuries.
04
History
Travel across artistic movements and time. Wander from Renaissance shadows into Impressionist light.
Exploration

Discovery becomes a conversation.

Instead of ending with one result, every artwork opens new paths.

Similarity SliderDRIFT BY MOOD
Related ArtworksNEIGHBORS IN STYLE
Expandable RelationshipsUNFOLD CONNECTIONS
Zoom into DetailsBRUSHWORK, CLOSE
Context PanelsSTORY BESIDE THE ART

One artwork.
Infinite connections.

Instead of navigating isolated pages, visitors move naturally through a living network of knowledge.

The Artwork
Artists
Collections
Time Periods
Movements
Materials
Related Works

Designed around curiosity.

Not a flow diagram. A walk through the gallery.

Curiosity
A feeling, a color, a question
Discover
The collection answers with art
Understand
Context arrives beside the work
Compare
Side by side, differences speak
Keep Exploring
Every answer opens a door

Beyond search.

AI Discovery doesn't replace museum expertise. It removes the barrier to experiencing it.

i.
Accessible
Art becomes easier to approach — no expertise required to begin.
ii.
Meaningful
Every discovery carries context. Nothing arrives alone.
iii.
Explorable
One artwork leads to many others. Dead ends become doorways.
iv.
Personal
Every visitor follows a unique journey through the collection.

Great museums don't simply answer questions.
They inspire new ones.

The future of museum discovery isn't finding what you already know.
It's discovering what you never expected to find.